Where heritage meets the heirloom.
Heritage in numbers
A quiet ledger of the hands, hours and houses behind every garment.
Hours of hand work per piece
Generations of master karigars
Atelier in London, ateliers in Lahore & Lucknow
◆ Shop by occasion ◆
From the everyday to the once-in-a-lifetime.
Four edits, curated by occasion. Each piece designed in London and handcrafted by master karigars across Pakistan and India.
Newly Arrived
The AW25 Arrivals.
Hand-embroidered kurtas, soft cottons and ceremonial silks — released in small, considered drops.
Shop by age
Eid
The Mehr Angrakha
£65
Pure cotton · Hand embroidered
EverydayThe Gulaab Kurta Set
£75
Cotton silk · Resham thread
WeddingThe Shahzaada Sherwani
£95
Raw silk · Zari piping
WeddingThe Sona Lehenga
£85
Tissue silk · Sequin work
The Signature Edit
Hand-finished. Forever loved.
A scrolling gallery of the pieces our families return for — gifted, kept, and worn again across generations.
The Mehr Angrakha
£65 · Shop now →
The Mehr Angrakha
£65
The Gulaab Kurta Set
£75 · Shop now →
The Gulaab Kurta Set
£75
The Shahzaada Sherwani
£95 · Shop now →
The Shahzaada Sherwani
£95
The Sona Lehenga
£85 · Shop now →
The Sona Lehenga
£85
The Noor Eid Kurta
£55 · Shop now →
The Noor Eid Kurta
£55
The Pista Mirror Frock
£70 · Shop now →
The Pista Mirror Frock
£70
The Cashmere First Swaddle
£60 · Shop now →
The Cashmere First Swaddle
£60
The Neel Block-Print Jhabla
£48 · Shop now →
The Neel Block-Print Jhabla
£48
The Mehr Angrakha
£65 · Shop now →
The Mehr Angrakha
£65
The Gulaab Kurta Set
£75 · Shop now →
The Gulaab Kurta Set
£75
The Shahzaada Sherwani
£95 · Shop now →
The Shahzaada Sherwani
£95
The Sona Lehenga
£85 · Shop now →
The Sona Lehenga
£85
The Noor Eid Kurta
£55 · Shop now →
The Noor Eid Kurta
£55
The Pista Mirror Frock
£70 · Shop now →
The Pista Mirror Frock
£70
The Cashmere First Swaddle
£60 · Shop now →
The Cashmere First Swaddle
£60
The Neel Block-Print Jhabla
£48 · Shop now →
The Neel Block-Print Jhabla
£48
The Neel Block-Print Jhabla
£48 · Shop now →
The Neel Block-Print Jhabla
£48
The Cashmere First Swaddle
£60 · Shop now →
The Cashmere First Swaddle
£60
The Pista Mirror Frock
£70 · Shop now →
The Pista Mirror Frock
£70
The Noor Eid Kurta
£55 · Shop now →
The Noor Eid Kurta
£55
The Sona Lehenga
£85 · Shop now →
The Sona Lehenga
£85
The Shahzaada Sherwani
£95 · Shop now →
The Shahzaada Sherwani
£95
The Gulaab Kurta Set
£75 · Shop now →
The Gulaab Kurta Set
£75
The Mehr Angrakha
£65 · Shop now →
The Mehr Angrakha
£65
The Neel Block-Print Jhabla
£48 · Shop now →
The Neel Block-Print Jhabla
£48
The Cashmere First Swaddle
£60 · Shop now →
The Cashmere First Swaddle
£60
The Pista Mirror Frock
£70 · Shop now →
The Pista Mirror Frock
£70
The Noor Eid Kurta
£55 · Shop now →
The Noor Eid Kurta
£55
The Sona Lehenga
£85 · Shop now →
The Sona Lehenga
£85
The Shahzaada Sherwani
£95 · Shop now →
The Shahzaada Sherwani
£95
The Gulaab Kurta Set
£75 · Shop now →
The Gulaab Kurta Set
£75
The Mehr Angrakha
£65 · Shop now →
The Mehr Angrakha
£65
“Every stitch tells a story passed down through generations.”
Handcrafted in Pakistan & IndiaShipped from London
Quietly luxurious, by design.
Three quiet promises behind every piece — the cloth, the hand, and the doorstep it arrives at.
01 — Material
Pure Natural Fibres
Soft Pima cotton, mulmul, raw silk and pure cashmere — chosen for the way they wear, wash and last.
02 — Atelier
Hand Embroidered Details
Zari, resham, mirror and chikankari work, completed by master karigars in family-run ateliers.
03 — Delivery
UK-Based & Fast Dispatch
Quality-checked and shipped from London within 48 hours. Free delivery on orders over £60.
Bestsellers.
The pieces families return for — gifted, kept, and worn again, generation after generation.
WeddingThe Sona Lehenga
£85
Tissue silk · Sequin work
EidThe Noor Eid Kurta
£55
Pima cotton · Chikankari
EverydayThe Pista Mirror Frock
£70
Mulmul cotton · Mirror work
NewbornThe Cashmere First Swaddle
£60
Pure cashmere · Hand-loomed
EverydayThe Neel Block-Print Jhabla
£48
Hand-block cotton · Natural dye
The Atira Letter
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Get in touch
Contact us
Questions about sizing, custom orders, or your order? Our atelier team replies within a few hours, 7 days a week.
London, United Kingdom · Mon–Sun · 9am–9pm GMT